Skip navigation

By now you have probably heard that recycled paper and soy inks contribute to greener graphic design, but it turns out that in the realm of sustainability, all fonts are not equal. In their work, “Measuring Type,” Matt Robinson and Tom Wrigglesworth seek to evaluate the ink efficiency of popular fonts. Using ball-point pens to write the word “sample” in the style of Times New Roman, Helvetica and others, Robinson and Wrigglesworth were able to deduce just how much ink each font uses. So what can an eco-minded graphic designer learn? Use light, serif-based Garamond instead of bold and compact Impact.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: