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Raincampaign® by Dutch designers Honkie Chan and Bas Manders, is a new way of communicating in advertising. Every time it rains the campaign appears on the street. When the streets dry up the raincampaign disappears again. The communication will be visible for at least 8 weeks. They recently developed the winter tyre campaign for company Continental – whose tyres work well in rainy conditions. The message ‘stop quicker with Continental winter tyres’ appears in 500 locations including Rotterdam, Utrecht, the Hague, Eindhoven, Arnhem and Groningen.

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