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Logorama is a short film by the french collective H5, which visualizes and explores the way that logos are increasingly embedded in our existence. After winning the Kodak Prix at the Cannes film festival this year Logorama is being screened at various international locations in the coming months. Logorama presents us with an over-marketed world built only from logos and real trademarks that are destroyed by a series of natural disasters (beginning with a hurricane, cyclone, tidal wave…). Logotypes are used to describe an alarming universe (similar to the one that we are living in) with all the graphic signs that accompany us everyday in our lives. This over-organized universe is violently transformed by the cataclysm becoming fantastic and absurd. It shows the victory of the creative against the rational, where nature and human fantasy triumph.

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