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The promotion for Zac Posen’s first residential project 16W21, has manifested itself in a saucy campaign using voyeuristic photographs of cosmopolitan dolls living out the ultimate bachelor lifestyle. ‘The Model Apartment’ ad series was developed by creative agency Imagination, aimed at a narrow audience of creative types. The primary visual of this campaign consists barbie and ken-like model dolls engaging in suggestive activities. While the themes are racy, the use of dolls adds an element of humour and fun seeking to capture the attention of the young creative crowd.

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