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Yves Behar’s Fuse Project have collaborated with puma to develop the ‘Bye Bye Shoebox, Hello Clever Little Bag’. The sturcture of a shoebox is completely removed and replaced by… a ‘clever little bag’. The packaging structure is a cardboard sheet and a recyclable non-woven bag, reducing the use of cardboard by 65%. No laminated print or additional tissue paper results in more space and means there is less weight in shipping.

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