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Created by Wieden + Kennedy, Tokyo, ‘Nike Music Shoe’ is an unusually interesting ad for the Nike Free Run+ shoe. The ad is based on a live performance by Hifana, who by bending the flexible sole of the Nike Free Run+ shoe, creates different controls of sound.

The most fascinating thing about this ad is that it is infact not computer-generated. The shoes were wired with flexible and acclerometeric sensors. Great authentic work.


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