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Danish firm Bayarch have developed designs for an alternate solution to the ‘Save the Hollywood Sign campaign’. £8 million, including the latest donation of £580,000 from Playboy’s, Hugh Hefner have saved the landmark from being torn down to make way for it’s original advertising purpose, real estate development. Bayarch’s concept transforms the landmark into a hotel, raising it to 105 feet tall and consisting of 308 rooms across 10 floors.

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