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Shanghai is set to open it’s arms to the World Expo 2010 and the world has responded with countries spend up big to innovate and intrigue. Norway has certainly hit the headlines spending over £140 million to create their pavilion, however it has been the UK’s £40 million design that has seen the most press. Designed the Thomas Heatherwick Studio, the 20 metre tall cube-like structure is pierced by 60,000 slim and translucent rods made from acrylic. The central ‘seed cathedral’ to the structure enables visitors to explore a variety of seeds implanted into the ends of each rod with the idea being ‘better city, better life’.


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